Welcome. I’m Rich.

Summing up a person’s career with a single title is hardly simple.

And I'm certainly no exception to the rule.

While I have essentially spent my entire professional career mastering one area—sales—as an entrepreneur, engineer, marketer, business owner, leader, and now advisor and investor, I’ve worn many proverbial hats over the span of 40 years. And I’ve got the stories to prove it.

With a degree in electrical engineering and computer science from the University of Michigan, I’ve always been fascinated by the concept of “potential energy,” particularly in how it plays out in our human experience. While I never became an electrician, I’ve used the concept throughout my career, both in the way I strive to realize my maximum potential, and how I have challenged clients, peers, and team members to do the same.

For instance, I put my potential to the test at Northwestern University’s Kellogg School of Management, the number one-ranked business school in the world at the time, where I successfully pursued my MBA in finance and marketing.

And I did it yet again, when I founded my own company, Lyons Consulting Group (LYONSCG), in 2003, growing it to become the premier eCommerce Digital Agency and Global Commerce Service Provider in the world. I went through the trenches with LYONSCG, leading the strategy and vision, scaling our revenue and our people, always with a core focus on culture, and ultimately bringing exponential growth and an eventual nine-figure acquisition by Capgemini in 2017.

Under Capgemini, I led the Digital Customer Experience Practice and Alliances for North America, and was the Global Offer Leader for Commerce. Since transitioning out of Campgemini in 2021, I now focus on sales and business consulting, board advising, and teaching courses on emotional intelligence. I can teach you how to scale and nurture a successful business, lead your team, build a thriving culture, and even how to have a happier marriage.

Over the course of my long and fruitful career, I’ve come to realize that everyone is a salesperson in one respect or another. “Life is sales,” as I like to say, so much so that I’m writing a book about it, slated to publish in late 2023.

I’m passionate about investing in and advising businesses that align with my interests and expertise. I’m equally as passionate about investing my time with nonprofit organizations and currently serve on the board of directors for the Wake Forest University.

I learned long ago that business, like life, is not about you, but about service. Feel free to get in touch if I can provide service to you or your organization.