In this episode of Maximize Your Potential, I introduce the seventh key: conflict. Though conflict often has a negative connotation, its meaning can change when we shift our outlook on it.

Here’s what’s covered in this episode:

What is conflict?

Many of us associate conflict with bad things, but embracing conflict can be essential in maximizing our potential. It helps us evolve. 

Personal story

Growing up, my parents fought constantly. I never saw conflict resolve, so I always associated it with negative feelings, which caused me to avoid conflict for a long time. It wasn’t until later in life that I realized how I could utilize conflict to my benefit, at work and in life.

The opposite of love is apathy, not conflict

Conflict is not the opposite of love. Although conflict can be uncomfortable, it actually shows that we have passion and that we care.

Using conflict effectively

We want to fight for something with clear intentions, not against something with reactivity. An example of ineffective conflict is the “eye for an eye” mentality, which leads down a path that helps no one. 

Conflict in sales

Conflict is essential in sales. When a customer gives us an objection, it is critical feedback we can use to close a sale. It’s not something we should avoid, but something we can use to better our professional work.

Takeaway challenge

Continue to operate outside of your comfort zone by embracing conflict. Look for a time when you find yourself fighting against something, and see if you can shift to fighting for something.